5-Step Podcast Guest Pitch Process
A 5-Step "Podcast Guest Pitch" Process
There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:
1) Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.
2) Check for a "guest submission" process before pitching. If there is one, follow it to the letter.
David Hooper from The Big Podcast - 3 Rules for Podcast Guests (and Those Who Book Them) and his recent round and round with a potential podcast guest and her personal booking person
3) Focus your guest pitch on a specific solution for their audience. What can you do for this audience?
4) Be detailed in your pitch. Mention specific episodes and elements of the podcast. Sincerely talk about what you like about the podcast.
5) Be patient. Give the host enough time to follow up with you. Their timetable is not your timetable. And recognize they may be in a different time zone than you.
If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization.
Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out. This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. The link is in the podcast show notes.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
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Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.
Transcript
This is a Note To Future Me.
Speaker:Hi, this is Brett Johnson, your host and
Speaker:the owner of Circle 270 Media podcast consultants.
Speaker:Going do a quick episode today, just as a
Speaker:refresher course on how to pitch yourself as a podcast guest.
Speaker:Let's make it a five step process, even though there are hundreds of little
Speaker:details to think about when pitching yourself as a podcast guest.
Speaker:But, for now, let's focus on these basic elements.
Speaker:Number one, Listen to a few episodes of podcast before pitching.
Speaker:You know, if the podcast isn't a good match for what you do, don't pitch it.
Speaker:And if the podcast doesn't have the guests, don't pitch it.
Speaker:Number two, Check for a guest submission process before pitching.
Speaker:If there is one, follow it.
Speaker:I found a great example from David Hooper from The Big Podcast.
Speaker:He has a podcast and a blog post on this called Three Rules for Podcast Cast and
Speaker:Those who book Them and his recent Round and Round with a potential podcast cast
Speaker:and her personal booking person, it's very enlightening.
Speaker:Number three, Focus your guest pitch on a specific solution for their audience.
Speaker:What can you do for this audience?
Speaker:Number four, Be detailed in your pitch.
Speaker:Mention specific episodes and elements of the podcast.
Speaker:Sincerely, talk about what you like about the podcast.
Speaker:And number five, You're going to have to be patient.
Speaker:Give the host enough time to follow up with you.
Speaker:Their time table is not your time table
Speaker:and recognize they may be in a different time zone than you as well, too, when it
Speaker:comes to recording and answering your emails.
Speaker:If you're looking for more tailor to help
Speaker:them, be sure to connect with our dedicated team of podcast professionals
Speaker:will help your business create a podcast from planning and launching all the way
Speaker:through editing the presentation, skills, promotion and monetization.
Speaker:If that is part of the game plan.
Speaker:Interested in speaking with one of our
Speaker:professionals, we put together a questionnaire to quickly fill out.
Speaker:This will help us help you prior to our
Speaker:first information meeting, which you can schedule.
Speaker:When you complete the questionnaire, the link is in the podcast show notes.
