Marketing Your Podcast Tips

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From Studio C in the 511 Studios, this is a Note To Future Me.

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Hi, this is Brett Johnson, your host and the owner of Circle270Media Podcast Consultants.

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Let's talk a little bit about marketing your podcast.

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Well beyond optimizing your podcast, episode, title and description.

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Consider creating a show summary on a blog or Web site and embedding the audio file

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within the page. Google really appreciates the added context and is going to rank

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websites and blogs that incorporate multimedia higher than those that don't transcribe

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episodes or for the blog and to create additional content to promote the episode on

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social media or your website, post the blog or episode summary page via social media.

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Additionally, those transcriptions are going to become more and more important as the

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podcast index continues to grow and hosting platforms implement the option.

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Podcasting 2.0 transcript tag and short.

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Depending on your podcast hosting platform, you can now import and edit and publish

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transcriptions, making it easier than ever to transcribe your podcast for accessibility,

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repurposing and SEO benefit.

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You can easily upload SRT or transcript files from external services like Sonix or

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HappyScribe.

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When posting each episode on your social media leverage hashtags, especially on Twitter,

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Instagram and LinkedIn.

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Beyond industry specific language, consider podcast specific terms like a hashtag,

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podcast, hashtag, podcasting, hashtag podcast guest.

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Keep a running list on hashtags that you're using for social media posts.

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For easy reference now, specifically on LinkedIn, consider the hashtag suggestions that

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pop up when you create your post for visual platforms like Instagram and Pinterest.

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Utilize the behind the scenes images or video as teasers for upcoming.

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And don't forget those archived episodes for YouTube leverage playlists to combine

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relevant episodes.

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If your podcast is business related, consider posting teasers and episodes on Linked In,

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as well as support with LinkedIn articles, articles and your website.

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Blog articles will not conflict with SEO Search.

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Don't forget marketing fundamentals when promoting your podcast.

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Remember to incorporate a link to your latest podcast or episode page in your email

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signature file. Promote episodes in your newsletter.

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You know, create and incorporate a newsletter cadence that best helps exposure for each

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episode. This means get that newsletter sent within 72 hours of the podcast publishing

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date. Promote your podcast website versus a specific podcast player like Apple podcast or

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Google podcast.

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Why give them the search engine optimization?

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Keep them in your house, in your home.

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Your website provide pre-made promos to guests and partners to maximize reach.

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We also provide a lot more than that to our guests and provide that for my clients as

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well. Just have a nice landing page that has everything that a guest can use to help

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promote the episode that they are on.

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Make it as easy as possible for your guests to pull quotes, to pull transcription, to

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pull your show notes, everything that they can use to promote that episode.

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A more advanced strategy is to identify and engage those super listeners.

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Or you can call them your evangelists.

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Bonus marketing ideas include exploring cross promotional opportunities with other

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podcasters and other shows.

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For example, your podcast is focused on your web design business.

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You also work with a social media specialist as your go to when your clients need organic

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or paid social media help.

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And she has a podcast as well.

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Could your social media specialist provide a quick news like one to two minute update

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about the latest happenings and social media within your podcast?

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And could you offer a one to two minute update on best practices?

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When it comes to website tactics, you both get the benefit of cross promotion with each

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other's podcasts while adding value to each other's listeners.

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Creating and marketing a podcast does require a reasonable investment of time and some

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money to do it right.

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The investment is typically much less than video and podcasts have that added benefit of

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expanding into a relatively under-appreciated but fast growing format.

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Audio branding take advantage of the current excitement and growing consumption of

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podcasts to build your brand.

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Want to learn more? Hey, be sure to sign up for my free daily Open the MIC newsletter each

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day. A different topic from articles around the web on podcast.

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Monetization Podcast.

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Marketing podcast.

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Audio production, the week's podcast news and our suggestions for your next seven days, a