Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.
And here are a couple of simple reasons to support why this should be happening. First up, emails are still the most direct route we have available when it comes to reaching people. Plus, emails outperform social media channels as emails allow you to deliver more value-rich, personalized content to your readers. And emails allow you to own your marketing channel. You aren't reliant on the latest algorithm a social media platform starts to implement.
Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience.
1) Strengthen the Relationship Between You and Your Listeners
One of the reasons why podcasts are so great is that there is a unique bond that forms between you, the host, and your audience. But however intimate it may feel, your podcast is really a one-way conversation. Through your email newsletter, you can create a space for a two-way conversation to take place. Ask questions, gain insight, or as a way for your listeners to give you input.
2) Convert Subscribers to Listeners
As a podcast host, as well as a listener, you are very aware of the power of a strong Call To Action in a podcast episode. And another way to help grow your podcast audience through email marketing is to include a Call To Action in your newsletters. This call to action should be something that provides motivation for your readers to subscribe to your podcast, like feedback for your podcast, and then a shoutout to them ON your podcast. Nothing like stroking your listeners' ego, and getting them excited to SHARE that episode with others.
3) Share Additional Content with Your Subscribers
Email newsletters are a great way for you as a podcaster to provide an outlet for all of your ideas. While some of those ideas are fantastic ideas on their own, there may be no way to align them to your podcast’s core topic. It might just be something that will make for an extremely effective email! This is also a great way to get people signing up for your mailing list to get content from you that isn’t on the podcast, social media, or even on your blog.
Want to talk more about your email strategy? Sign up for some time with me at mypodcastguy.com and we'll talk strategy. Also, while you are on the website, sign up for my free weekly My Podcast Guy newsletter. Everything about podcasting neatly packaged in one weekly newsletter - marketing, monetization, podcast news, social media, and new podcasts recommendations.