As a small business, it can be extremely difficult to find your unique voice in your niche business category and marketplace. And then successfully reach your targeted audience. 

Consumers’ lives are saturated by advertising on a daily basis. So how can you create brand personality and make your business heard? One answer is podcasts.

Podcasts are increasingly being integrated into brands’ content marketing strategies. Do you know why? It is advertising which offers businesses the opportunity to create an intimate rapport with their current customer base, and potential customer base.

If you need further convincing as to why podcasts are here to stay for B2C and B2B advertising, here are more reasons as to why your business needs podcasting to establish a more solid relationship of trust.

Let them hear your business’s most intimate voice

Podcasts allow you to create a voice and personality for your brand. This in turns allows you to build an intimate relationship with your customer. 

It’s tailor-made content that is thoughtful, informative and will make you stand out amongst your competitors. By speaking directly to your customer it allows consumers to feel more empathetic towards your brand, and lets them see another side of your business.

Grow your audience with interviews

Securing an influential guest who has a large or loyal following can be a great way of broadening your audience. Guests who are not directly related to your subject matter or might offer a unique point of view give you the opportunity to entice new listeners. 

More importantly, if the guests are willing to share the content via their social media channels it can give a real boost to your numbers and strengthen brand validity.

Interviews also offer the opportunity to invite your clients to the podcast. They, in turn, can talk about their business, and how your business has helped them grow, in their own words. A verbal testimonial, as it were.

Reach your customers without them even thinking about it

What makes podcasts truly unique as a content medium is the fact they don’t require undivided attention like lots of other media, such as video. 

Podcasts are easily consumable content – you can speak to your audience while they are going about their daily lives: driving, cooking or commuting. Podcasts allow listeners to multi-task while they listen to your podcast podcast.

When used wisely podcasts are a powerful tool in a small business’s content marketing strategy. They allow companies to directly speak to their consumers in a personalized way. Podcasts a clever way to create a trusted relationship between brand and customer.

Business to business, or business to consumer, podcasts are now an important part of your business’ overall marketing strategy.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

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I want to thank ArchesAudio dot com for the music you're hearing. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.