Why Podcasting Is The Future For Your Business

Podcasting Is The Future For Your Business

Podcasts can be used for many different areas of business.

In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.

Traffic Generation

Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absorbing all you have to say. That is an incredibly powerful tool to have in your arsenal. The added bonus is that, if they like your content, they’ll talk about you, your brand, and your business to others, increasing your traffic.

Convenience

Once your listener subscribes to your podcast, your episodes will automatically be added to their library, meaning they don’t have to search for each new episode using keywords. Your brand and your words will already be waiting for them.

Brand Building

Giving your market and audience different ways to consume your content and showing that you are an expert in your field gives your brand power.

Additional Revenue Streams

If you become successful in publishing and engaging different audience types, the industry can be quite lucrative. In the U.S. alone, podcast ad revenue is expected to reach $4 billion this year by 2024. The more consistent you are in your efforts, the more you will grow. Omnipresence and consistency are key.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Copyright 2026 My Podcast Guy

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