YouTube Podcasts and YouTube SEO Tips For Your Podcast - Note To Future Me

Episode 197

full
Published on:

31st Aug 2022

YouTube Podcasts and YouTube SEO

Google is finally cleaning up its product portfolio and merging services that just make sense to merge.

YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.

The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.

As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters.

So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts.

YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO.

1. Keyword research

2. Optimize your podcast episode titles for discoverability

3. Use common search phrases for discovery and naming

4. Write smart video descriptions

5. Use both tags and hashtags

6. Use SRT files or closed captioning for YouTube SEO

7. Strong content is key to YouTube SEO for podcasts

8. Engage and encourage Interaction with your YouTube audience

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Copyright 2022 Circle270Media Podcast Consultants

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

Transcript

Google is finally cleaning up its product portfolio and merging services that just make sense to merge.

YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.

tarted to roll out since July:

The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.

YouTube Podcasts isn’t an official branding, at least just yet. Instead, it is more of a simple sub-page for YouTube itself, without an explicit mention that it’s supposed to be something else. This could change as the service is rolled out, but for now, the experience is rudimentary.

out of the search division in:

The page is not nearly as sophisticated as rival podcast platforms, but that may not matter all that much. A study by Cumulus in May found that YouTube is already outperforming Apple Podcasts and Spotify, thanks to the rise of video podcasts and ease of use, so maybe it is smarter to stick to the format audiences already know.

YouTube doesn’t really need to own podcasting, but the page is an indication that the company may put more resources into it anyway.

As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters.

So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts.

High-ranking video content allows your branded content to appear in video search results, reach the right audience, and convert users into either YouTube subscribers or paying customers, depending on your business podcast goals.

YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO.

1. Keyword Research

Make sure you are keeping the podcast brand’s content strategy top of mind.

Type starter words into both YouTube search bar and Google search bar. This allows the platforms to show you most-searched topics

Use Google Keyword Planner to find keyword volumes and related long-tail phrases to utilize for SEO

Find “question” keywords Check out this cool Ubersuggest tool from Neil Patel

2. Optimize Your Podcast Episode Titles for Discoverability

Remember the following tips as you are writing or refreshing your podcast episode titles:

The video title should be descriptive and provide context

The thumbnail headline should be easy to read and crystal clear

Create consistent naming ideas for videos in your podcast channel or podcast series

Remember, your original file name can be written so that Google crawls it for relevance

3. Use common search phrases for discovery and naming

Using natural search language for video titles and descriptions will enhance discoverability for new audiences. For example, if appropriate, use terms like “how to” or “tips for.”

4. Write Smart Video Descriptions

Your main keyword should be in the first sentence in the visible area, not where it can only be seen after clicking the “Show More” link.

Use the rest of the text, what shows up once they click “Show More,” for extra information like time stamps of pertinent content, what your channel’s about, social links, etc.

Add more key information about your channel, related videos, and even links to social networks or your website so viewers can learn more.

Create a default description that auto-populates key channel information in all of your videos.

Be sure each video has a unique description. This makes it easier to find through search. And it helps it stand out from similar videos.

5. Use Both Tags and Hashtags

YouTube searchers will use hashtags when looking for content. So relevant, keyword-rich content can help users find your videos. And for SEO purposes, hashtags help YouTube better understand your podcast video content as it’s crawling the content.

Hashtags are shown in two places on a YouTube video page. Above the video’s title or inside of the video description box.

Tags are a piece of metadata just like your podcast episode title and descriptions. Your targeted tags are an opportunity to give YouTube and Google information about your video’s category, topic, and more.

6. Use SRT Files or Closed Captioning for YouTube SEO

YouTube does support automatic captioning, but it’s not perfect. You can either edit those automatic captions, or you can add your own SRT files.

Closed captions have an unexpected SEO benefit as well: they are crawlable by search engines.

Closed captions are also critical for those watching with sound off to ensure key points are communicated. How many times have you caught yourself watching a video but really reading the closed captions?!

7. Strong content is key to YouTube SEO for podcasts

If viewers don’t like the podcast content you are creating, then there is no way YouTube is going to keep serving it up to new users. Audience retention is a huge factor for ranking in YouTube’s algorithm.

8. Engage and Encourage Interaction with your YouTube audience

Content with a high number of likes and comments volume, as well as engagement from the creator, tells YouTube that the content is valuable and trending. Additionally, creating interlinking of your previous podcast videos keeps viewers on YouTube (which YouTube loves) and keeps audiences engaged with your content (which you will love). You can do this by creating thumbnails and end cards.

TL;DR

Your YouTube SEO Optimization Checklist

Complete your keyword research

Optimize all titles for discoverability, including playlist/section titles and video titles

Use common search phrases to name videos, video descriptions and playlists/featured sections

Write smart video descriptions by using search-friendly keywords, adding links and next steps, plus making sure each video has a unique description

Use closed captioning or upload SRT files

Use hashtags and tags on every video

Create strong content

Engage with your audience

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic And Speak. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

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About the Podcast

Note To Future Me
Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

About your host

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Circle270Media Podcast Consultants

We work with entrepreneurs, businesses, and brands to plan, produce, launch, and implement their podcasts into their marketing strategy.

With over 35 years of media management, sales, and content creation, Circle270Media Podcast Consultants provide:
*customized consulting, advising, and coaching
*strategic development, targeting, creation, multi-channel development, and publishing of your audio content marketing